I’ve loved my iPod for almost three years now, and sheepishly admit that I can’t imagine my life without it (many say the same thing about the internet). I just read a quick blurb in the Wall Street Journal by Nancy Matsumoto about protecting your ears. It talks about how volume-control settings on MP3 players can help reduce the risk of hearing damage. I just might invest in some new headphones in short order now!
Did you know there are four basic principles that can help you increase your chances of luck? 
There are…many people think “luck is just luck”, but there is actually a science to creating great luck. Listen in as Bea Fields gives a quick run-down on the topic of creating luck in your business and life.
Listen in to one of America’s leading young entrepreneurs, Doug Fath. Doug is Founder and President of Faithful Investments, LLC, a company which focuses on acquiring income producing properties in transitional areas that are on the cutting edge of urban revitalization. Fath is also the Founder of Wealthy Passion.com, which teaches young entrepreneurs how to be successful doing what they love! You are going to LOVE this show!
Visit these three websites to gather more information:
http://www.faithfulinvestments.com
http://investingincashflow.com
When you visit http://www.InvestingInCashFlow.com , you can download Doug Fath’s “Investing in Cashflow Manifesto”. Great document! Also…while you are out there, contact Doug about coaching. If you want to know how to turn your investments into wealth, he’s definitely the person to call!
Listen to the interview here:
Michael Gerber was recently interviewed on Y-Talk Radio. Great stuff!
The interivew is here.
Check out the Biz Pulse 2008 Program
Listen in as Productivity Coach, Carol Dickson-Carr and Executive Coach, Bea Fields, lead a group of modern day biz leaders on the topic of how to grow a business through the power of Web 2.0, 3.0 and 4.0.
Here’s what one participant had to say:
“I am so glad I attended this free teleclass. You two clearly know where the Y Generation, comprising 18-30 year-olds, live, breathe, and gather. And, you so generously share your knowledge. I can hardly wait for the Biz Pulse 2008 class, because, as a Baby Boomer, I want to connect with those to whom we are passing the torch. There’s a new social order out there and this teleclass pulled back the curtain. I’m looking forward to the insight and practical knowledge that Biz Pulse 2008 is sure to offer.”
Marla Bollak, Credit Coach
Increasing Credit-Ability, Net Worth, & Self-Worth
CreditCoach4U.com
Check out the Biz Pulse 2008 Program
Some people don’t know where to start with creating their content, because of the “committee” in their heads that say, “I’m just not that creative.” or “I don’t have anything interesting to say.” So I thought I’d be a little vulnerable and show you my process on how I came up with the content below.
“Are affirmations hokey?”
“Do MBTI and NLP have a link when it comes to sales conversion?”
“Dude, if you’re gonna rant about the MBTI, at least get your facts straight!” In response to a YouTube video I watched.
“Should I befriend my gremlin?”
“How can I explain Real GDP on Friday and make it sexy [for the college freshmen I teach]?”
“Why do I feel like a sell-out?” Because I just read about someone who recently went analogue in producing a demo when I’ve always taken short cuts with technology to get my music compositions in audible form.
“I’m not going to apologize for being efficient!” Justifying some of the shortcuts I take to get things done—not just with music—when others say, “No struggle, no progress!”
My meandering thought process indirectly reminded me that there are different types of creative intelligence. Now, this would be a good place for a history lesson on the MBTI® if time permitted (the podcast and video will have a tiny bit more detail on this along with my rhyme and reason), but for now, I will cut to the chase and very briefly describe the four temperaments that tie into the different intelligences:
We all have a bit of each of these in us because it helps us to function in this diverse world (nurture). But just by looking at those adjectives and without an instrument to “prove” anything, which one speaks to you the most? That could be your natural core temperament.
–Carol Dickson-Carr
You can now show the world what you know with the Wired How To Wiki, a collaborative site dedicated to bloggers, how to writers and a host of other cool stuff! Check it out here.
Check out the Biz Pulse 2008 Program
A few days ago, I talked about the virtues of using audio to promote your business and sharing your important message with the world. My original plan was to follow up on that task and discuss reasons why some people get stuck and don’t follow through despite the fact that they know in their hearts they have something great to offer. And I was going to talk about a few ways people could overcome some of those blocks.
But that is going to have to wait because a bit of serendipity preempted that show!
A few days ago, I read in the Wall Street Journal that Del Monte Foods performed a non-traditional focus group, which piqued my interest! You see, I minored in marketing but never really used much of what I learned beyond quantitative surveys (more on that in a bit) because what they taught me didn’t really apply to the entrepreneurial spirit. And the full time jobs I had out of college had more to do with economics and the social sciences anyway. But I do remember learning about focus groups. And I do remember that they can be expensive and time consuming—if done the traditional way. The typical sample size for focus groups are roughly 6-10 participants.
So I thought, “Cool!” Another way technology befriends us because, according to the article, Del Monte created a private online community that mirrors a (rather large!) focus group to conduct their market research. The community is called “I Love My Dog” from which Del Monte’s healthy Snausages Breakfast Bites were born. Focus groups, in and of themselves, are a fantastic way to gather qualitative data. Amp it up to that sample size (400 handpicked members) for less money, and you’ve got another win-win. And apparently, Coca-Cola and ABC Television Studios have also joined that particular party.
At the same time I found the article, I was wrapping up the development of my own survey, which is focused on a broader project of finding out the trends and challenges of businesses today (see http://tinyurl.com/2xrp85. There are some incentives to participating!). I’ve seen corporations all the way down to solopreneurs use the free online tool, Survey Monkey to get that job done.
In fact, I had a meeting today with a banker who wanted to talk about ways of getting prospects to convert because he got very close to the finish line on closing the deal with some heavy hitters only to have them go to someone else. He also tried cold-calling new prospects (not for the faint of heart), and a letter writing campaign. One of the suggestions I offered was to create two different surveys—one to prospects and the other to potential clients who didn’t convert and give them an incentive to participate. I’m hoping he’ll take my advice.
So what do your ideal clients or customers want? Inquire within, and find out, if you haven’t already.
–Carol Dickson-Carr
Check out the Biz Pulse 2008 Program
One of the elements of technology in business is the use of audio, which is not a new concept. But I was reminded of the impact of audio in business not only in podcasts or Teleclasses, but through other media such as amazon.com, which not only sells books but, like iTunes, sells digital audio. I just found out that even Sony BMG Music Entertainment, the last major music label holding out against selling music online without copy protection, will soon allow amazon.com to carry songs by its artists.
So my invitation to you today involves the following:
Everyone has a story inside them. What’s yours?
–Carol Dickson-Carr
Check out the Biz Pulse 2008 Program
Loreal has done an incredible thing…they have me now buying their products and services.
I recall seeing a jar of Loreal night cream on my grandmother’s night stand. So…I have always thought of Loreal as a cosmetics company designed for the more mature woman.
Boy…was I wrong.
In 2007, Loreal made a very smart move. They launched the Loreal Brandstorm Competition. In order to apply to be a contestant, you have to be a college student, and you are required to apply in teams of 3. The campaign attracted over 17,000 college students from over 170 campuses. The program is designed to give emerging business leaders the opportunity to live as a Loreal Brand Manager, spending days designing marketing strategies and advertising campaigns for Loreal.
Loreal knows something that all savvy business owners know…that to stay alive, you HAVE to be willing to reach a younger market. So….they did it, and guess what? I have made the switch! I started using Loreal cosmetics in December of 2007, and I had been using a very expensive, top of the line brand. And guess what…I LOVE Loreal products. They are great on my skin, they smell great and they are affordable.
Of course, Loreal is also getting students involved all over the internet. They are visible on Facebook and MySpace, and they are using their flash website to draw folks in.
So…maybe it’s time to look at this competition approach to your marketing. It’s certainly working for Loreal and for FOX (American Idol and So You Think You Can Dance are 2 of the top ranked shows in the world right now).
Also…just check out Loreal’s website…this aint your grandmother’s company any longer!
–Bea Fields
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